What did Apple show at the presentation?

Yesterday, Apple held its long-awaited presentation. The company unveiled flagship novelties — iPhone 17 Pro and Pro Max with record-breaking battery life, the thinnest iPhone Air ever at just 5.6 mm, and the base model finally got a 120 Hz display.

They also introduced the updated AirPods Pro 3 with improved noise cancellation and real-time translation, while the new Apple Watch models now last noticeably longer.

Main novelties — iPhone 17 Pro and Pro Max

The smartphones feature an aluminum body instead of titanium, a full-width camera module, and run on the A19 Pro chip. The design has changed significantly: rounded edges, Ceramic Shield 2 protective glass, and three new colors — silver, orange, and blue.

The body dissipates heat 20 times better: the device maintains a comfortable temperature even under heavy load.

iPhone 17 Pro Max offers the longest battery life of any iPhone. In eSIM versions, the battery can play video for up to 39 hours.

All cameras are 48 MP, with 1x–8x zoom (digital up to 40x), support for 4K/120 fps, Dolby Vision HDR, ProRes RAW. The front camera is 18 MP with Center Stage.

Price: from $1099 for Pro and from $1199 for Pro Max. The top version with 2 TB storage — $2000.

iPhone Air — the thinnest ever

It measures only 5.6 mm thick. The 6.5” display features ProMotion, Always-On, and brightness up to 3000 nits. Glass is 3x stronger.

Powered by the A19 Pro chip, it includes the new N1 wireless chip (Wi-Fi 7, Bluetooth, Thread). Cameras — dual 48 MP and front-facing with Center Stage.

Battery life — up to 40 hours of video playback. Supports only eSIM.

Price: from $999.

iPhone 17 with 120 Hz display

The base model comes with a 6.3” ProMotion display with 120 Hz refresh rate. Record brightness of 3000 nits and Always-On feature. New Ceramic Shield 2 glass offers 3x better protection against damage.

The flagship A19 processor delivers all-day performance and provides 8 hours longer video playback than iPhone 16. Just 10 minutes of charging gives up to 8 more hours of video.

Cameras — 48 MP (main and ultra-wide), front 18 MP with AI-powered Center Stage.

Price: from $799.

AirPods Pro 3

The earbuds feature improved noise cancellation (2x better than Pro 2), real-time translation support, five ear tip sizes, and heart rate monitoring. Now rated IP57.

Price: $249, launch on September 19.

Apple Watch Series 11

The thinnest and most comfortable in the lineup. Supports 5G, glass is twice as strong, battery life — up to 24 hours. Key novelty — blood pressure measurement and improved sleep tracking.

Price: from $399, launch on September 19.

Apple Watch SE 3

Model with S10 chip, Always-On Display, and gesture control. Battery up to 18 hours, fast charging twice as quick. Includes sleep apnea detection.

Price: from $249.

Apple Watch Ultra 3

The model with the largest Apple Watch display, 5G and satellite network support. Battery lasts up to 42 hours. Can detect signs of chronic hypertension.

Price: from $799, launch on September 19.